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NESIGN 代表新作™奪得德國 iF 2016年度設計大獎

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▉ iF 設計獎,簡稱“iF”,創立於1953年,該獎是由德國歷史最悠久的工業設計機構——漢諾威工業設計論壇(iF Industrie Forum Design)每年定期舉辦的。德國iF國際設計論壇每年評選iF設計獎,它以“獨立、嚴謹、可靠”的評獎理念聞名於世,旨在提升大眾對於設計的認知,其最具分量的金獎素有“產品設計界的奧斯卡獎”之稱。

iF: Design for Good
Each year, iF International Forum Design GmbH organizes one of the world's most celebrated and valued design competitions: the iF DESIGN AWARD. Recognized as a symbol of design excellence around the world, the iF DESIGN AWARD welcomes over 5,000 submissions from 70 countries every year.

 

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▉ NESIGN Design Concept / 設計概念
本案核心標識為兩個字母“N”組成,來自全稱“NESIGN by NEWDONE”之單詞字頭。我方為行使“NN”之品牌軟體傳播和硬體呈現,對“NN”型態之物理特性進行多方面構思,讓此符號最大化及最有價值體現。
作為品牌視覺全案,視覺實施應該是多維度的。所以,無論在平面構成和符號衍生,還是在產品捆綁式包裝,抑或是在形象店面從門頭到室內結構及動線引導上,設計佈局都圍繞“NN”真實存在于物理維度中。
The core identity for the two letters "N", "NN" word for the case "NESIGN by NEWDONE" prefix. As a brand of software and hardware, we have to design the physical characteristics of the "NN", so that the maximum value of the symbol and the most valuable.
As a brand visual whole case, the implementation of the visual is should be multi-dimensional. Both in product bundling packaging or in store image from the door to the interior structure and circulation guide, and strive for the "NN" real existence in the physical dimension.

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